Positioning
ClearView targets the vast middle ground between built-in laptop webcams and professional studio cameras. Their single product does everything a remote worker needs—4K resolution, AI tracking, great low-light performance, and clear microphones—without requiring the $200+ investment of premium alternatives like the Insta360 Link. They focus on making you look good on calls without requiring you to become an amateur videographer.
Brand Story
ClearView was started in 2021 by a remote-work consultant and a computer vision engineer who were tired of looking terrible on Zoom calls despite having fast internet and good lighting advice. They realized the webcam market hadn't innovated meaningfully since Logitech's C920 in 2012, and that AI-powered features like auto-framing and low-light correction could transform the remote meeting experience. Their first 4K webcam incorporated Sony's STARVIS sensor—typically used in security cameras—for exceptional low-light performance.
Known For
• AI auto-framing that's smoother than Apple's Center Stage
• Sony STARVIS sensor for exceptional low-light performance
• Physical privacy shutter as a standard security feature
• Plug-and-play compatibility with every major meeting platform